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Always Save Money
A blog by personal finance journalist Rubina Ahmed-Haq


If you’re interested in learning more about money, finance and generally being a lady boss, then I encourage you to check out and become part of a community of women who empower one another to be self-reliant, self-assured, and well-informed.
It’s the official launch of Stnce.  An initiative with a mission to build financial confidence among women.
It’s fair to say I’ve dedicated my career to talking about personal finance and how we can be better at it. So when I was asked to help build financial confidence and literacy in women, my next question was, where can I sign up?
Women are better at money than they realize. A recent poll conducted by EQ bank reveals that, compared to men, Canadian women are significantly less confident about their financial knowledge. But when tested on how well they understood finance, the study showed the majority of women were very financially savvy and scored high on the test.  
Vice President of Equitable Bank Kim Kukulowicz says: “We don’t have a knowledge issue, we have a confidence issue.”
The stnce initiative offers resources such as expert advice, financial challenges and event meet-up groups that enable women to start a conversation about financial confidence.
We all have so many questions about finance. Sometimes it’s about how to invest in stocks or bonds, where to open an RRSP or how to shop for a mortgage rate. These are some of the money issues women face day-to-day. Women are done with getting someone else to manage their money, we make too much and have too much at stake to let that continue.  
We are not just women. We are sisters, daughters, mothers, wives, lawyers, doctors, firefighters, journalists, hard workers, multitaskers, cynics and optimists. We are rich and poor, university graduates and high school dropouts. That’s why when it comes to financial education there’s no one size fits all answer. The only way we can be more confident with money is to get together and share our ideas.
On March 28th, I’ll be in pretty good company with my fellow ambassadors Michele Romanow (Dragon), Desirae Odjick (Half Banked), Jessica Moorhouse (Mo’ Money Podcast), Kristen Wood (The Ten Spot), and stnce Founder Kim Kukulowicz (Equitable Bank). It will be a night of conversation, building confidence and learning how we can all reach our money goals.
Whether you’re in attendance at this event or at home, let’s continue the conversation:
  • Instagram:
  • Hashtag: #ShowYourStnce
  • Twitter: @stnce_
  • Facebook: stnce

For more information about the online resources available and for upcoming events, please visit and subscribe to the mailing list!


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